A - apex - the outer point where two diagonal stems or strokes meet.
s -
t -
y - descender - The part of a lowercase letterform that falls below the body
a
n -
d - bowl a curved stem or stroke of a letterform that encloses a counter, as in a lowercase b, p, or o
f - arc - a curved stroke that extends from a straight stem of a letterform but does not form a bowl; such as the top or bottom of a lowercase f
l -
a - double story
V - vertex - the lower point of a letterform where stems of a character meet to form a junction with an angle of less than 90 degrees.
o - counter - an area fully or partially enclosed by a bowl or a cross bar of a letterform
R -
f -
u
l
f - swash - a flourished terminal, stem, or stroke added to a letterform.
o - stress (or axis) The inclination of thin and thick, curved stems or strokes (vertical or oblique) in a letterform, which can be an inclined or vertical stress or axis.
N - stroke - the main diagonal component of a letterform
t - terminal (or finial) the end of any stem or stroke of a letterform that does not terminate with a serif.
s - spine - the diagonal portion or main curved stroke of an S or s.
Creative Brief
Description - Create a fun promotional poster for a type foundry using anatomy of type.
Sender - company that sells font - alphabet soup
Message - "use our fonts" anatomy of type, inform users
Audience - designers, professionals
Objective - convince customers to use alphabet soup over other brand competitors
Response -
Specifications -
Budget/schedule -
Summary Design Statement -
