Why?
- This example of typography spoke to me. The minimalist design was powerful in reinforcing and illustrating the simple message that the words actually meant.
Context?
- This piece was created by Candy Chang - an artist/activist. This piece brings attention to the lack of clean water in Africa.
Communication Objective?
- Message - There is a lack of clean water in Africa. Directs viewers to a website with more information on how to help.
- Artist - Candy Chang - amref.org
- Audience - American Donors
Typography & The Message
- Only half of the word “water” is shown, reinforcing the idea that only half of people in Africa have access to clean water. This was a unique decision that went against normal practice.
- The font is simple, but the way the words are arranged imitates water dripping - a powerful arrangement.
- I see no issues with the typographic craft.
